Mittwoch, 13. Oktober 2010

Fall Update | Fitti Pahris Cashmeres at NewYorkFashionWeek

Well, the Fashion Weeks of New York and elsewhere are over and the hectic pace is slowly calming down. Time to realize what a gorgeous Indian summer we were blessed with this year -- New York City dipped in rich and soothing autumnal colors. Time to recall.

Had this season's Fashion Week not been anticipated to be the week of change? Would liberating the event from the homey tents in Bryant Park to the wide open spaces of the Lincoln Center actually allow a fresh wind to blow through the event? Before we go even deeper ino this debate --  don't worry -- the event's classics remained unaffected: Naomi Campbell caused a serious traffic jam again, Donald Trump was the least fashionable guest and, no, Anna's hair had still not changed. At the end of the day, it's still in New York, thankfully. But on the runways and in the showrooms? 

Let us first look at the NY classic: Marc Jacobs. After a plain beige and natural unsophistication throughout his last collection, we finally saw him adding those rich and silky colors in rubin and magenta, in almost ETRO-like contrast to warm rust and orange. Again, his silhouettes float and shapes lose their distinct coherence with the body. This was clearly one of our highlights. However, regardless of the old NY classics, from Michael Kors to Donna Karan, which are still absolutely gorgeous, the promised change happened elsewhere: Alexander Wang, Cushnie et Ochs, Derek Lam and most impressively, Jason Wu and Prabal Gurung. This is the future of NewYorkFashionWeek.

For us, here at Fitti Pahris Cashmeres, this fashion week will be remembered, too. The change of our showroom location from TriBeCa to the Penthouse on West 57th Street allowed us to move right into the center of the action. And as a result, with more stores and exclusive retail events on the agenda, we were able to turn the growing attention on our brand into concrete results. 

"Autumn is a second spring when every leaf is a flower"  
(Albert Camus) 

Well, what a start into the most beautiful season of the year this has been. Enjoy!

Passion Of Perfection  

Warm wishes, 
Fitti Pahris Cashmres