The Final Summer Sale:
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Artistic Director | Fitti Pahris Cashmeres
!!! Note: Only out this week and already almost sold out !!!
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Campaign | Photography Malte Babion |
Models: Eliane Heutschi, Kaja Eggenschwiler,Patricio Ladron De Guevarra |
Artistic Direction: Fritz Strempel |
The "Irregular Stripes"
Crafted completely by hand. Every piece singned by its master.
Available upon request. www.fittipahris.com
Well, the Fashion Weeks of New York and elsewhere are over and the hectic pace is slowly calming down. Time to realize what a gorgeous Indian summer we were blessed with this year -- New York City dipped in rich and soothing autumnal colors. Time to recall.
Had this season's Fashion Week not been anticipated to be the week of change? Would liberating the event from the homey tents in Bryant Park to the wide open spaces of the Lincoln Center actually allow a fresh wind to blow through the event? Before we go even deeper ino this debate -- don't worry -- the event's classics remained unaffected: Naomi Campbell caused a serious traffic jam again, Donald Trump was the least fashionable guest and, no, Anna's hair had still not changed. At the end of the day, it's still in New York, thankfully. But on the runways and in the showrooms?
Let us first look at the NY classic: Marc Jacobs. After a plain beige and natural unsophistication throughout his last collection, we finally saw him adding those rich and silky colors in rubin and magenta, in almost ETRO-like contrast to warm rust and orange. Again, his silhouettes float and shapes lose their distinct coherence with the body. This was clearly one of our highlights. However, regardless of the old NY classics, from Michael Kors to Donna Karan, which are still absolutely gorgeous, the promised change happened elsewhere: Alexander Wang, Cushnie et Ochs, Derek Lam and most impressively, Jason Wu and Prabal Gurung. This is the future of NewYorkFashionWeek.
For us, here at Fitti Pahris Cashmeres, this fashion week will be remembered, too. The change of our showroom location from TriBeCa to the Penthouse on West 57th Street allowed us to move right into the center of the action. And as a result, with more stores and exclusive retail events on the agenda, we were able to turn the growing attention on our brand into concrete results.
Though fashion blogs have been around for awhile, their influence and recognition in the world of fashion and culture are increasing at great pace. THE blogger icon Gunnar Hämmerle has been publishing his blog StyleClicker (www.styleclicker.com) since 2006. The complete assortment of his published photographs has now been brought to the museum with the exhibit “StyleClicker City – People of the 21st Century“, at Dusseldorf’s NRW-Forum.
Here, his pictures are not hung in classic frames on the white museum walls but are instead digitally projected onto large white screens. The life-size images of the people photographed, along with the added sound of crowded streets, thus appear to be present and awaiting critical evaluation from the spectator: Like or Dislike, that is the question! Whether it is the girl next door or the handsome guy from the mall or icons like Marc Jacobs or Sara Nuru, it seems as if everybody becomes the focus of his works. Gunnar Hämmerle told Elle Magazine that the pristine individuality of every individual is what creates true style and not what is commonly considered as fashionable. Only fashion that reflects the unique personality of the wearer makes it to his strong photographs.
The display of fashion blog photographs in the setting of a museum shows one significant step bloggers took away from the old image as ”leisure journalists” and ”after-work photographers”. Things have clearly changed this time. Bloggers like Diane Pernet (A shaded view of fashion) have become a driving force in the fashion discourse and have even made their way to the Fashion Weeks’ first rows, rightfully next to an Anna Wintour. In a time of constant change and progress, blogs are able to react immediately and the content can be changed and updated constantly from and to any location in the world. Print media is bound to its publishing schedule and readers are hardly able to step in and engage in a direct discussion on the content, re-post it or comment on it. This alone allows trends and tendencies to spread much faster than ever before.
But what is the downside of this type of journalism? Today, quite obviously, quality journalism isn’t the common standard on the web. Online media, especially blogs, are often based on little research and undergo little editorial verification. Typing errors and an uncomfortable reading fluency are the result of the breathless haste of this media. Whereas print media has to undergo much more intense research, the quality of blogs is much harder for the reader to judge. At the same time, however, this type of publication alone caused the first scratches on the glamorous and shiny cover of the fashion industry. Through much more in-depth reflection and revelations.
Gunnar Hämmerle, the focus of the above exhibition, does not show fashion in perfection. His perfection, rather, is the individuality of peoples’ styles. They show the extraordinary in the ordinary of every day. This individuality in style is, as one way of personal expression, a result of the need to live and evoke emotions. Through your clothes, your photographs, or blog. It is this individuality and passionate expression that enriches our lives, not the perfection in its result. Therefore, Gunnar Hämmerle’s journalism focuses not on “Fashion of Perfection”, but rather on the passion of the individual style that creates perfection. In this, one can see the perfect reflection of the philosophy of Fitti Pahris Cashmeres:
Passion Of Perfection.
Guest Editor: Tina-Marie Adam, Institute for Fashion Journalism, AMD Germany.
In a calming contrast to the breathless hype of this year’s MercedesBenz FashionWeek Berlin, the city hosted the Paris based exhibition "Dysfashional". It is an exhibition that changed our concept of fashion, of art and their overlaps. The pieces displayed, created by some of the most esteemed fashion designers of today, are a refreshing reaction to a "literal" notion of fashion as uni-dimensional collections of clothing and accessories. The prefix "dys" perfectly mirrors this disturbance to the process, the element of blurring the lines between the concept of a garment and a piece of art.
We found "Production Originale" (2007-2009, Produktion Mosign, Luxemburg) by Maison Martin Margiela one of the most inspiring installations. The installation of classical room interiors, reduced to the black and white life-size print of the rooms' walls on simple white screens, creates only an optical illusion of the spaces. This well-thought out and archaic Trompe-l’œil appears as an unmasking of the construction of beauty. It reveals the message that little is needed to evoke what we perceive as beautiful. It is the demystification of design.
This approach of revelation and demystification of design is a touchstone of the integrity of brands in today's hectic luxury fashion industry. For us, this approach gives the chance to reflect on your work and helps us to reach what we call our philosophy:
Passion Of Perfection
"For art establishes the basic human truths which
must serve as the touchstones of our judgement. The
artist faithful to his personal vision of reality,
becomes the last champion of the individual mind and
sensibility against an intrusive society and an
(John F. Kennedy)
How right Kennedy was. Art inspires us and inspiration is the ingredient that makes our lives extraordinary. The yearly ArtBasel, the world's most esteemed display for artists, allows us each year to face an avalanche of inspirations and impressions. One artist, however, has touched our senses and taken our breaths away this year the most: Ran Hwang.
The Korean artist, born 1960, creates pictures of unique expression. Using thousands of simple buttons and pins, she creates large wall installations that only from afar show their breathtakingly vivid picture. Through the immensely repetitive manual work facing the white wall, she says, the experience of her own installations is a form of performance that leads toward finding oneself, like a monk practising Zen.
What struck us in her works was the vision which leads her from the first hammered pin to the precise, vivid and emotional expression of the finished work. Her installations represent a fight for freedom of the individual mind and expression and serve us as a touchstone of our judgements. But regardless of all intellectual examination, it is the incredible beauty of her work that left us speechless.
In the end, it was the vision within her work, the breathtaking beauty of its expression, and the inspiration her message gives that moved us deeply.
In all her works, we see the ceaseless application of her -and our- philosophy:
Passion Of Perfection
The perfect liaison of high culture and luxury - Fitti Pahris Cashmeres presents an exclusive campaign with the rising opera tenor Germán Villar.
Opera embodies the standard of ultimate perfection: only if every individual, from the tenor to the violinist, from the conductor to the pianist, achieves individual perfection, we can indulge in a true masterpiece. In this, we see a perfect reflection of the philosophy of Fitti Pahris Cashmeres: Passion Of Perfection!
Owing to the rarity of this material, for many centuries cashmere was for a long time accessible only to royals, maharajas and a select few - a noble background which created the ultimate standards of craftsmanship in spinning, dying, weaving and embroidery. Today, Fitti Pahris Cashmeres upholds these rarely-kept traditions of the most luxurious artisanship in the history of textiles
We only work with families who have inherited the knowledge and passion for this tradition over many generations. Each piece leaving our ateliers in Kashmir/India and Kathmandu/Nepal is crafted solely by hand and carries the unique marks of its individual craftsman. In this way, Fitti Pahris Cashmeres strives to sustain an absolute standard of luxury, and continues this noble cultural heritage.
Consequently the cooperation with the rising opera star Germán Villar is perfectly natural. Germán Villar, born in 1975 in Valencia, Spain, embodies those worthwhile values like no other: His glamorous appearance and his unmatched voice have carried him to the most prestigious and esteemed stages of the world. His early accession to the elite group of the world’s finest tenors is the result and success of the ceaseless application of his - and our - philosophy: Passion of Perfection!