Today, the luxury industry is commonly said to be “selling dreams“.
Selling dreams? We think not. In times of luxury retail “temples“ and
breathless tendecies it appears rather like a rush than a dream.
A dream means to be inspired, enthused, to be touched, fascinated and
energized, to make the impossible possible, to give hope and to allure...
But what is the true source for these emotions and dreams in times like these?
Today‘s luxury industry certainly is not. The only channel that provides such
dreams and emotions, always and untouched by crisis, bubbles and
resignation is - and has always been - art!
Therefore the question of whether our industry and art can have synergies,
overlaps and interaction is absolutely manifest. And the answer is as simple
as the gap between a modern luxury brand and an artist seems wide:
Art, of any type, is the fruit of a mentality, a reception and expression.
This mindset is open to be applied to anything, even to the structures
of a luxury brand.
Art and the arts, culture and cultures, are no superficial marketing factor,
they are the sole source of our inspiration, they drive and guide us,
they make our work colorful and always fair-minded.
They are the heart of Fitti Pahris Cashmeres.
In the blog, we will share those inspirations with you, we will show what drives us
and we will discuss with you what makes us follow this unique path in the industry.
Walk this path with us!