The limited collection of Spring/Summer 2011

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"See how the setting sun, with ruddy glow,


The green-embosomed hamlet fires!


He sinks and fades, the day is lived and gone,


He hastens forth new scenes of life to waken.


O for a wing to lift and bear me on,


And on, to where his last rays beckon!


Then should I see the world's calm breast


In everlasting sunset glowing,


The summits all on fire, each valley steeped in rest,


The silver brook to golden rivers flowing."

(„Abendsonne“ in Faust,

Johann Wolfgang von Goethe)

Our limited collection of Spring/Summer 2011 puts just this feeling, which Goethe had beautifully put into words, into pictures and products. Having been the summer home for many royal families, the Chateau de Longecourt in Burgundy, our unique setting of the collection’s campaign shooting, tells countless stories of such beautiful seasons: All windows wide open, it allows a light breeze, heated by the sun-blessed stones, to move gently through the lavish halls. The leaves of the imposing oak trees rustling in the warm wind and crickets chirping, are the only sounds to break the relaxing silence of those summer evenings. It is the perfection and passion within such moments that inspired us.

The collection presents a line of knits in a blend of fine baby cashmere and light Matka silk. Together, they create an airy and divine feel. Another highlight is the „Breeze Count“ shawl, in which we were able to use the historic experience of our masters, to create the thinnest hand knitted shawl ever made. So fine it feels like warm air...

Enjoy!

Be fabulous.

Yours,

Fritz Strempel

Artistic Director | Fitti Pahris Cashmeres

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!!! Note: Only out this week and already almost sold out !!!
To save one of the last limited pieces, order quickly at sales@fittipahris.com

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Campaign | Photography Malte Babion |

Models: Eliane Heutschi, Kaja Eggenschwiler,Patricio Ladron De Guevarra |

Artistic Direction: Fritz Strempel |

www.FittiPahris.com

www.PassionOfPerfection.com

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In the press... In the shooting... The Irregular Stripes | Product Profile

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Passion of Perfection

www.fittipahris.com

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Images: 

1) Irregular Stripes on Artistic Director Fritz Strempel - InStyle special FashionWeek publicaiton 2010.

2) Irregular Stripes on Eliane Heutschi - Shooting SpringSummer.2011 Collection.

The "Irregular Stripes" is a collection that was launched to transcend the boundaries between an accessory collection and a unique piece. With only a conceptual design lead, we let the final layout of the stripes be the result of the sudden intuition of our valued weavers. Through this, the red stripes unfurl inrregulary across the shawl, creating a dynamic and rythmical pattern. The spontaneous inspiration of our master weavers therefore turns every one of the shawls into a unique piece of unmachatchable intrinsic value.

Crafted completely by hand. Every piece singned by its master.

Available upon request. www.fittipahris.com 

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Fall Update | Fitti Pahris Cashmeres at NewYorkFashionWeek

Well, the Fashion Weeks of New York and elsewhere are over and the hectic pace is slowly calming down. Time to realize what a gorgeous Indian summer we were blessed with this year -- New York City dipped in rich and soothing autumnal colors. Time to recall.

Had this season's Fashion Week not been anticipated to be the week of change? Would liberating the event from the homey tents in Bryant Park to the wide open spaces of the Lincoln Center actually allow a fresh wind to blow through the event? Before we go even deeper ino this debate --  don't worry -- the event's classics remained unaffected: Naomi Campbell caused a serious traffic jam again, Donald Trump was the least fashionable guest and, no, Anna's hair had still not changed. At the end of the day, it's still in New York, thankfully. But on the runways and in the showrooms? 

Let us first look at the NY classic: Marc Jacobs. After a plain beige and natural unsophistication throughout his last collection, we finally saw him adding those rich and silky colors in rubin and magenta, in almost ETRO-like contrast to warm rust and orange. Again, his silhouettes float and shapes lose their distinct coherence with the body. This was clearly one of our highlights. However, regardless of the old NY classics, from Michael Kors to Donna Karan, which are still absolutely gorgeous, the promised change happened elsewhere: Alexander Wang, Cushnie et Ochs, Derek Lam and most impressively, Jason Wu and Prabal Gurung. This is the future of NewYorkFashionWeek.

For us, here at Fitti Pahris Cashmeres, this fashion week will be remembered, too. The change of our showroom location from TriBeCa to the Penthouse on West 57th Street allowed us to move right into the center of the action. And as a result, with more stores and exclusive retail events on the agenda, we were able to turn the growing attention on our brand into concrete results. 

"Autumn is a second spring when every leaf is a flower"  

(Albert Camus) 

Well, what a start into the most beautiful season of the year this has been. Enjoy!

Passion Of Perfection  

Warm wishes, 

Fitti Pahris Cashmres

www.fittipahris.com

Dear friends,

Today, the luxury industry is commonly said to be “selling dreams“.

Selling dreams? We think not. In times of luxury retail “temples“ and

breathless tendecies it appears rather like a rush than a dream.

A dream means to be inspired, enthused, to be touched, fascinated and

energized, to make the impossible possible, to give hope and to allure...

But what is the true source for these emotions and dreams in times like these?

Today‘s luxury industry certainly is not. The only channel that provides such

dreams and emotions, always and untouched by crisis, bubbles and

resignation is - and has always been - art!

Therefore the question of whether our industry and art can have synergies,

overlaps and interaction is absolutely manifest. And the answer is as simple

as the gap between a modern luxury brand and an artist seems wide:

Art, of any type, is the fruit of a mentality, a reception and expression.

This mindset is open to be applied to anything, even to the structures

of a luxury brand.

Art and the arts, culture and cultures, are no superficial marketing factor,

they are the sole source of our inspiration, they drive and guide us,

they make our work colorful and always fair-minded.

They are the heart of Fitti Pahris Cashmeres.

In the blog, we will share those inspirations with you, we will show what drives us

and we will discuss with you what makes us follow this unique path in the industry.

Walk this path with us!