In the press... In the shooting... The Irregular Stripes | Product Profile

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Passion of Perfection

www.fittipahris.com

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Images: 

1) Irregular Stripes on Artistic Director Fritz Strempel - InStyle special FashionWeek publicaiton 2010.

2) Irregular Stripes on Eliane Heutschi - Shooting SpringSummer.2011 Collection.

The "Irregular Stripes" is a collection that was launched to transcend the boundaries between an accessory collection and a unique piece. With only a conceptual design lead, we let the final layout of the stripes be the result of the sudden intuition of our valued weavers. Through this, the red stripes unfurl inrregulary across the shawl, creating a dynamic and rythmical pattern. The spontaneous inspiration of our master weavers therefore turns every one of the shawls into a unique piece of unmachatchable intrinsic value.

Crafted completely by hand. Every piece singned by its master.

Available upon request. www.fittipahris.com 

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Fall Update | Fitti Pahris Cashmeres at NewYorkFashionWeek

Well, the Fashion Weeks of New York and elsewhere are over and the hectic pace is slowly calming down. Time to realize what a gorgeous Indian summer we were blessed with this year -- New York City dipped in rich and soothing autumnal colors. Time to recall.

Had this season's Fashion Week not been anticipated to be the week of change? Would liberating the event from the homey tents in Bryant Park to the wide open spaces of the Lincoln Center actually allow a fresh wind to blow through the event? Before we go even deeper ino this debate --  don't worry -- the event's classics remained unaffected: Naomi Campbell caused a serious traffic jam again, Donald Trump was the least fashionable guest and, no, Anna's hair had still not changed. At the end of the day, it's still in New York, thankfully. But on the runways and in the showrooms? 

Let us first look at the NY classic: Marc Jacobs. After a plain beige and natural unsophistication throughout his last collection, we finally saw him adding those rich and silky colors in rubin and magenta, in almost ETRO-like contrast to warm rust and orange. Again, his silhouettes float and shapes lose their distinct coherence with the body. This was clearly one of our highlights. However, regardless of the old NY classics, from Michael Kors to Donna Karan, which are still absolutely gorgeous, the promised change happened elsewhere: Alexander Wang, Cushnie et Ochs, Derek Lam and most impressively, Jason Wu and Prabal Gurung. This is the future of NewYorkFashionWeek.

For us, here at Fitti Pahris Cashmeres, this fashion week will be remembered, too. The change of our showroom location from TriBeCa to the Penthouse on West 57th Street allowed us to move right into the center of the action. And as a result, with more stores and exclusive retail events on the agenda, we were able to turn the growing attention on our brand into concrete results. 

"Autumn is a second spring when every leaf is a flower"  

(Albert Camus) 

Well, what a start into the most beautiful season of the year this has been. Enjoy!

Passion Of Perfection  

Warm wishes, 

Fitti Pahris Cashmres

www.fittipahris.com

Exhibition Report: Dysfashional Berlin | Maison Martin Margiela |

In a calming contrast to the breathless hype of this year’s MercedesBenz FashionWeek Berlin, the city hosted the Paris based exhibition "Dysfashional". It is an exhibition that changed our concept of fashion, of art and their overlaps. The pieces displayed, created by some of the most esteemed fashion designers of today, are a refreshing reaction to a "literal" notion of fashion as uni-dimensional collections of clothing and accessories. The prefix "dys" perfectly mirrors this disturbance to the process, the element of blurring the lines between the concept of a garment and a piece of art.

We found "Production Originale" (2007-2009, Produktion Mosign, Luxemburg) by Maison Martin Margiela one of the most inspiring installations. The installation of classical room interiors, reduced to the black and white life-size print of the rooms' walls on simple white screens, creates only an optical illusion of the spaces. This well-thought out and archaic Trompe-l’œil appears as an unmasking of the construction of beauty. It reveals the message that little is needed to evoke what we perceive as beautiful. It is the demystification of design.

This approach of revelation and demystification of design is a touchstone of the integrity of brands in today's hectic luxury fashion industry. For us, this approach gives the chance to reflect on your work and helps us to reach what we call our philosophy:

Passion Of Perfection